New BBC Media Action Policy Briefings
We are pleased to present a series of practice and research briefings by BBC Media Action exploring the role of the media in accountability and political participation:
Explores how media can influence accountability using quantitative and qualitative data drawn from BBC Media Action’s work in nine countries.
– Media can influence accountability by empowering people, creating
space and influencing power
– Development donors and practitioners need to integrate media more
fully into their empowerment and accountability strategies
Examines the lessons from BBC Media Action’s
governance programmes for inspiring political participation.
The briefing concludes that effective media programming needs to:
– Go beyond just providing information to focus on enabling discussion
– Create space for constructive, non-partisan discussion
Examines what our research tells us about the relationship between governance programmes and political participation based on quantitative data from seven countries.